Planning and Development
“We want to make a skincare series that’s cute but dependable!”
With this aim in mind, our planners focused on two ingredients: peach-derived ceramides and lactobacillus.
Ceramides are already renowned as a moisturizing ingredient in cosmetics, so knowing that ceramides can be derived from peach (momo in Japanese) and that those ceramides have a richly moisturizing effect, the planning team came up with the concept of skincare that was inspired by the subtle pinkness and freshness of peaches and indeed formulated with peach ceramides. What’s more, the team decided that lactobacillus, already known for their positive effects on the body when ingested and likely promising a beautifying effect when applied directly to the skin, would be the perfect key ingredient for a “dependable” skincare series.
This was the beginning of MOMOPURI skincare, a skincare series designed to create healthy and plumped skin through the daily application of lactobacillus and peach ceramides. The MOMOPURI JELLY MASK is a facemask that features in the MOMOPURI series. This is a sheet mask that’s loaded with beauty serum with a soft and springy jelly-like consistency. It’s a richly moisturizing mask that clings tightly to the skin, loading it with moisture until the skin is bouncing with hydration.