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BCL Girls’ Development Lab Bringing together our demanding female staff! Products we really want! Saborino -Development meeting: behind the scenes-

BCL Girls’ Development Lab. A project for women, by women The interdepartmental development project team is made up of members from the sales, marketing, promotion, and planning departments. It works on a very simple concept: to turn the members’ skincare wishes into reality. As well as product planning, the project team takes a holistic approach, covering marketing, in-store promotions, and promotional events.

JAPANESE

Mornings

Facial cleansing is the biggest hassle in the morning – what if it could be done in bed? That’s the supremely lazy idea that kick-started our morning mask range!

“Mornings are always busy for us girls, right?”
“Morning facial cleansing is just the biggest hassle!”
“But there are already other clean-only wipes out there, aren’t there?”
“Is it too much to want something that cleanses the skin, cares for it, and primes it for make-up too?”
“That’s sounds amazing! An all-in-one!”
“Still, it’s annoying to have to spread the mask out, isn’t it?”
“Okay, so how about something that unfolds into a ready-to-apply face shape by pulling it out with both hands?”

This is exactly how our first Saborino product – SABORINO MORNING FACIAL SHEET MASK – was developed. As a product to freshen and tighten skin first thing in the morning!

The next biggest hassle is hair drying! Styling already takes up so much time that we need hair to dry quickly!

“Using a dryer is cold in winter and hot in summer!”
“Styling hair is fun but getting it dry enough to style is a pain – and long hair means tired arms!”
“So we need to come up with something – let’s make it care for our hair too!”

The resulting product is called SABORINO QUICK HAIR DRY SPRAY Simply spritz it over hair before using the hair dryer for super-speedy drying.It even gives a smooth and shiny finish!

Evenings

“We want to be lazy in the evening, too”. Now our new post-bath routine is to do everything with just one sheet, from skincare to treatment mask!There’s no limit to what we want from these masks!

“There’s just too much to do once I’ve got home in the evenings”.
“You’re right, I’m so tired I find it hard just staying standing after my bath”.
“If we can take shortcuts with our morning skincare, can’t we do it in the evenings too?”
“But I still want to moisturize my skin properly and make sure my pores are toned after bathing!”
“Yes, I want richer ingredients in my evening skincare! But I still want it to be quick!”
“If I’m going to use a skincare mask then I want it to work as a treatment too – that means I can go straight to bed after my bath!”.
“If I can shorten my evening skincare routine, I’ll have time to make my nails a bit fancier than usual”.

Customers who have used our SABORINO MORNING FACIAL SHEET MASK have also given us so much feedback about the what they want. This has led to the development of our long-awaited SABORINO GOOD NIGHT SHEET MASK! Lotion, milk, cream, serum, and treatment, all in a single 60-second mask. It’s the all-in-one we’ve all been waiting for!

I’d like to have an easy-to-use mist more a treatment mask.

“I mean, sometimes you don’t have time for a mask, right?”
“That’s right, there are times when I’m busy with other things, like getting my lunch ready for the following day, so I’d love a more convenient mist”.
“Yes, but while mists mean your hands stay mess-free, I’m not sure if they moisturize sufficiently”.
“So that means we need to make an ultra-moisturizing mist!”

Simply spray for perfect skincare!Our SABORINO ALL IN ONE MILK MIST is perfect for lazy girls who want to cut down their skincare routine!

Get this far and the only thing left to cut out is bath-time itself! The ultimate lazy skincare: a single sheet that gets everything clean, from makeup removal to body care!

“Wow, how far are we going to take this ‘Lazy Girl Beauty’ idea?”
“Can we really cut out having a bath?”
“Obviously not every day, but it would be great to have an item to rely on for days when you’re really exhausted, or when you have to pull an all-nighter for work, or when you’re at a festival or camping”.
“And on days when you’ve been out all night”.
“There are body-only wipes but they don’t have that Saborino quality”
“And wouldn’t it be great if you could remove make-up with the same wipe?”
“Yes! Let’s make them amazingly big!”.

The ultimate evening skincare laze: these large, refreshing and cleansing sheets are designed for everything from facial cleansing to cleaning the entire body. Ideal for wiping away stickiness and odors away, and perfect for when you’re too sick with cold to take a bath!

Saborino: beside you supporting you when you’re busy but still want to be the beautiful girl you can be!

Being lazy about skincare might seem like a bad thing, but Saborino isn’t about cutting skincare corners.
This is a specialty skincare range that’s been designed and refined through careful research to enable customers to make the best use of their precious time. By making the skincare routine you’re used to following that little bit easier, you can free up time to be spent however you like. So, how will you spend your extra time?

  • Morning Face Mask
  • Edition Morning Face Mask
  • Time-saving beauty! Hair care items

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