BCL BRAND SITE
“Mornings are always busy for us girls, right?”
“Morning facial cleansing is just the biggest hassle!”
“But there are already other clean-only wipes out there, aren’t there?”
“Is it too much to want something that cleanses the skin, cares for it, and primes it for make-up too?”
“That’s sounds amazing! An all-in-one!”
“Still, it’s annoying to have to spread the mask out, isn’t it?”
“Okay, so how about something that unfolds into a ready-to-apply face shape by pulling it out with both hands?”
“Using a dryer is cold in winter and hot in summer!”
“Styling hair is fun but getting it dry enough to style is a pain – and long hair means tired arms!”
“So we need to come up with something – let’s make it care for our hair too!”
“There’s just too much to do once I’ve got home in the evenings”.
“You’re right, I’m so tired I find it hard just staying standing after my bath”.
“If we can take shortcuts with our morning skincare, can’t we do it in the evenings too?”
“But I still want to moisturize my skin properly and make sure my pores are toned after bathing!”
“Yes, I want richer ingredients in my evening skincare! But I still want it to be quick!”
“If I’m going to use a skincare mask then I want it to work as a treatment too – that means I can go straight to bed after my bath!”.
“If I can shorten my evening skincare routine, I’ll have time to make my nails a bit fancier than usual”.
“I mean, sometimes you don’t have time for a mask, right?”
“That’s right, there are times when I’m busy with other things, like getting my lunch ready for the following day, so I’d love a more convenient mist”.
“Yes, but while mists mean your hands stay mess-free, I’m not sure if they moisturize sufficiently”.
“So that means we need to make an ultra-moisturizing mist!”
“Wow, how far are we going to take this ‘Lazy Girl Beauty’ idea?”
“Can we really cut out having a bath?”
“Obviously not every day, but it would be great to have an item to rely on for days when you’re really exhausted, or when you have to pull an all-nighter for work, or when you’re at a festival or camping”.
“And on days when you’ve been out all night”.
“There are body-only wipes but they don’t have that Saborino quality”
“And wouldn’t it be great if you could remove make-up with the same wipe?”
“Yes! Let’s make them amazingly big!”.
Being lazy about skincare might seem like a bad thing, but Saborino isn’t about cutting skincare corners.
This is a specialty skincare range that’s been designed and refined through careful research to enable customers to make the best use of their precious time. By making the skincare routine you’re used to following that little bit easier, you can free up time to be spent however you like. So, how will you spend your extra time?